updated 3mo ago
Craft and Beauty: The ROI of Marrying Form and Function | Figma Blog
- Craft is the new "growth hack". Investing in craft, means you invest in quality of the experience, and that benefits in all of areas of the business. People talk about you. People want your product. Sales is easier. You create customer champions. Retention is higher.
sari and added
By working within the browser, Figma introduced an astounding level of efficiency into the design process and drove organization-wide adoption, which resulted in large ACV enterprise opportunities. This required a period of complex product development prior to monetization — so being product-obsessed and patient were a big part of the company’s cul
... See morefrom Figma’s Early Days—How Patience & Discipline Fostered a Killer Product by Sean Whitney
sari added
sari and added