Cracking the PM Career: The Skills, Frameworks, and Practices To Become a Great Product Manager (Cracking the Interview & Career)

Engineering doesn't start until the Discovery and Design phases have gotten a large enough head start.

The core product team at most modern tech companies is called the triad: Engineer (or Tech Lead), Designer, and Product Manager. Engineers are responsible for the technical solution. They'll plan the data structures and algorithms that will make things fast, scalable, and maintainable. They'll write the code and tests. Designers are responsible for

Delivery is where you roll out the solution to users.

To find participants for these tests, you can put an intercept pop-up on your site using a tool like Ethnio. You can also use UserTesting.com to recruit participants and have them run through the test asynchronously.

The define phase is when you narrow down the problem space to a specific, feasible slice, and frame it so it's ready for the team. You might have a hypothesis for a solution at this point, but it's just an illustration, not something you're committed to. During this phase, you'll be shaping the outcomes you're going after, and outlining the big pic

In Scrum, teams work in sprints of one to four weeks. At the start of each sprint, the team does sprint planning where they pull work from the product backlog into the sprint backlog and estimate how much work can be done in the next sprint. During the sprint, team members pick work off the backlog and meet daily for a fifteen minute standup meetin

This is a process called product discovery—when you figure out what problem you should go after.

The definition of a minimum viable product from Eric Ries's book, The Lean Startup, is: that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.2 MVPs can be early working prototypes of a product, but they don't have to be. You can set up an AdWords campaign or a bu

Speak with users and potential users

Frameworks and rationale: Instead of simply telling people what to do, explain to them the reasoning behind the change so they can figure it out for themselves next time.