Crack the Funding Code: How Investors Think and What They Need to Hear to Fund Your Startup
Judy Robinettamazon.com
Crack the Funding Code: How Investors Think and What They Need to Hear to Fund Your Startup
the best capital you can receive comes from customers paying for your product or service, as that revenue validates your business model.
Judy Robinett • Crack the Funding Code: How Investors Think and What They Need to Hear to Fund Your Startup
Psychological studies indicate that it can take as little as one-tenth of a second to form an unconscious evaluation of the trustworthiness of someone you meet.11
Judy Robinett • Crack the Funding Code: How Investors Think and What They Need to Hear to Fund Your Startup
21 Rachleff points out that LinkedIn and eight other professional networking sites, including Jigsaw, Plaxo, and Six Degrees, were founded at about the same time. But because of LinkedIn’s early traction and expert management team, it attracted funding from two top-tier VCs, Sequoia and Greylock. By the time it went public in 2011, LinkedIn had rai
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Are you totally committed to your startup? How hard do you work? While you can start a company while working another job, by the point you are talking with investors they’re going to expect that you’re 1,000 percent dedicated to your startup’s success. And that usually means working long hours with no downtime. I once heard an investor say that tru
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This slide should offer a clear solution for each problem, listed in the same order. Tresit’s solutions are a five-second notification via the app, instant communication with responders and other concerned parties, and maps within the app directing responders exactly where to go.
Judy Robinett • Crack the Funding Code: How Investors Think and What They Need to Hear to Fund Your Startup
Saying that you have no competition. This one makes investors chuckle, because it would mean there’s nobody to buy your product or service! Even if you have the most innovative product or service in the world, you are either disrupting a current business model, or you are creating a new market that will quickly fill with competitors. Being clear ab
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When you’re asked a question, remember that you know more about your company than they do, so answer with confidence. Also, you should have prepared supplemental slides for your pitch deck to help you answer certain questions. If there are things you don’t know, say so, and tell them you will get the answer within forty-eight hours (or other reason
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Tyler Gaffney, sales expert in residence at First Round Capital, a seed-stage VC firm, cites four mistakes startups commonly make in their pricing: (1) conjuring prices without consulting their customers; (2) picking a price and sticking to it even as the business grows and changes; (3) setting the price too low; and (4) trying to innovate too much
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For example, imagine that you have a potential investor who asks you how much you would like to raise. You can reply with something along these lines: “This is what I need: [ideal number based on what you think will be key milestones], but this is what I can accomplish [one or two other meaningful milestones behind the big one] with this [smaller n
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