The significance of the shift from “generalized media” to “personalized media” cannot be overstated. Our digital worlds will soon be tailored to our interests in unfathomable ways. On the one hand, personalized experiences are likely to make marketing more effective. Brands have a precious opportunity to make us all feel “known” in our every... See more

Covid-19 social distancing has created the perfect conditions for DNVCs: disruption of the traditional media product lifecycle (like studio production and theater distribution) combined with a massive increase in consumer demand for content.

Today, the way we consume content is fundamentally changing. We no longer patiently wait for our favorite movie or shows to be released in theaters or on TV. We follow the actors of our favorite shows doggedly on Twitter, look for hints about the show on their Instagram page. We group chat with our friends about which actors were chosen, what plot... See more

The constant changes in 1-2-3 speaks to how the entertainment industry is changing beyond “D2C SVOD”. The two clearest trends are video gaming/interactivity and multi-media/trans-media/cross-media storytelling. Taken together, this will fundamentally alter competitive dynamics, which stories we love, and how much.

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