Yes, this is 2024, where life increasingly feels like a huge in-joke that started on the internet. Once upon a time we had subcultures: punks and goths, hippies and emos. Now we have Gen Z’s perceptive trendspotters pinpointing a style or a mood that is sweeping the zeitgeist, coining a label for it — often with the suffix “-core” — and sharing it... See more

Earlier this year, Dirt contributor Michelle Santiago Cortés wrote about “yearnposting”, examining the trend of Instagram and TikTok content for people that “want to be devastated (in a good way).” These posts, “combine the warmth of a wholesome meme with the hope of a motivational post and the raw emotion of a trauma meme,” like a video by noted... See more

It makes sense that norms are shifting in this direction as Gen Z’s influence spreads. Raised on social media, with access to once illicit bad-taste touchstones like Rocky Horror just a click away, they’ve largely replaced IRL subcultures with a constellation of aesthetics—cottagecore, dark academia, Y2K—to be performed, then discarded or demoted... See more