The first one talks about an outrageous offer unheard of anywhere else. But people may wonder why? It almost sounds like a sleazy ploy (sometimes used by the used car business) just to get you in the door. The second example, on the other hand, gives you a drawback—a “negative claim”—before telling you the spectacular offer. Not only does it give

How to Be “Number One” in Your Market... Without Having the Best Product or Service If you are interested in exploding the profits of all your marketing promotions... and dramatically driving up the response of your copy... then you need only ask yourself the following three questions: 1. How can I be more outrageous in my copy and marketing

How to Create Money-Making Headlines “On The Fly” If you’re stuck trying to think of a headline for one of your sales letters or ads... especially if you’re in a time crunch and don’t have a lot of time to test or ponder over it... then this chapter will show you how. Believe it or not, it’s actually pretty simple. All you do is pull your headlines

hard day’s work and see the usual pile of collector’s bills in your mailbox and cold, sniping voices on your telephone answering machine. But instead of getting angry, scared or upset, you actually start laughing. And the reason you start laughing is because you’ve just been told a “secret” way of getting all those collectors to not only stop

How to Mentally and Emotionally Glue People to Your Ads If you’d like to get people who read your ads mentally and emotionally riveted to everything you say in your copy—then this here’s one way of doing it that works almost every time. As simple as it sounds, in order to get a total strangers to push away the blizzard of different thoughts and

And you know what? That’s the power of having real, flesh-and-blood personality in your ads.

How to Make the Newspaper Your Unofficial “Sales Assistant”

The mistake I’m talking about is this: Promising to reveal some sort of secret or “insider” information in your ad... and then not doing it.

Rare Copywriting Secret (Used Only a Few Times in History) Leaves Your Competition Riding Your Coattails If you’d like to know a way to explode the response of your copy... with even your savviest competitors riding your coattails for years into the future... then here’s how a few smart businesses have done it in the past. And why you can do the