How to Create Money-Making Headlines “On The Fly” If you’re stuck trying to think of a headline for one of your sales letters or ads... especially if you’re in a time crunch and don’t have a lot of time to test or ponder over it... then this chapter will show you how. Believe it or not, it’s actually pretty simple. All you do is pull your headlines

desires being used by multiple people... then all you have to do is take those common elements and “lash” them into a headline. Is this the ideal way of doing it? Not necessarily. But if you’re in a hurry... if you have to get your ad to the printer in the next five minutes and you just can’t seem to come up with a headline... this is a great

And a lot of people—millions of people, in fact—love his personality. Even if they can’t always understand what he just said or what the word he just said means.

The first one talks about an outrageous offer unheard of anywhere else. But people may wonder why? It almost sounds like a sleazy ploy (sometimes used by the used car business) just to get you in the door. The second example, on the other hand, gives you a drawback—a “negative claim”—before telling you the spectacular offer. Not only does it give

And since the ad is written “by” Bill Buckley, it is in his “voice” with his personality. Using the exact words he uses in real, every day conversation.

you want to multiply the sales of your ads and sales letters fast... then listen to this: The very best ads and letters connect with their readers on more than just a surface level. By that I mean, yes, they tickle their senses and stoke their desire to buy. But they also do something else—they get in sync with what their readers are thinking and

How to Instantly Remove All Hesitation about Buying From You No matter how disciplined and mentally tough a person is... few things get done (with rare exception) without some kind of deadline or incentive to do it. This is especially true when selling something in a sales letter or ad. Which is why if you want someone to order from you

But the fact remains That is a fact Incidentally Irrefutable The idea here is to “pepper” them in your ad here and there. This is especially important if you’re talking about claims that sound unbelievable. Because by inserting a word or phrase people automatically associate with truth and logic, you tone down the “hype” part of the claim, and make

throw in two tickets to a Hawaii vacation get-away (including air fare, food and lodging) and buy you an entire year’s worth of gasoline!”