Copywriter's Crib Sheet - 40 Proven and Tested Copywriting Secrets You Can Use in Your Ads Today and See Results in Your Bank Account Tomorrow

you want to multiply the sales of your ads and sales letters fast... then listen to this: The very best ads and letters connect with their readers on more than just a surface level. By that I mean, yes, they tickle their senses and stoke their desire to buy. But they also do something else—they get in sync with what their readers are thinking and f

And you know what? That’s the power of having real, flesh-and-blood personality in your ads.

How to Create Money-Making Headlines “On The Fly” If you’re stuck trying to think of a headline for one of your sales letters or ads... especially if you’re in a time crunch and don’t have a lot of time to test or ponder over it... then this chapter will show you how. Believe it or not, it’s actually pretty simple. All you do is pull your headlines

desires being used by multiple people... then all you have to do is take those common elements and “lash” them into a headline. Is this the ideal way of doing it? Not necessarily. But if you’re in a hurry... if you have to get your ad to the printer in the next five minutes and you just can’t seem to come up with a headline... this is a great “emer

I can practically guarantee you—if you put your personality (or the personality the ad is supposed to be “from”) into your next promotion, you will see a dramatic hike in your response and profits.

How to Be “Number One” in Your Market... Without Having the Best Product or Service If you are interested in exploding the profits of all your marketing promotions... and dramatically driving up the response of your copy... then you need only ask yourself the following three questions: 1. How can I be more outrageous in my copy and marketing promot

If you study copywriting very long, you will eventually see this reliable “formula” for marketing success: 1. 50% of the sale is your list 2. 30% of the sale is your offer 3. 20% of the sale is your copy

How to Instantly Remove All Hesitation about Buying From You No matter how disciplined and mentally tough a person is... few things get done (with rare exception) without some kind of deadline or incentive to do it. This is especially true when selling something in a sales letter or ad. Which is why if you want someone to order from you immediately

The mistake I’m talking about is this: Promising to reveal some sort of secret or “insider” information in your ad... and then not doing it.