Copywriter's Crib Sheet - 40 Proven and Tested Copywriting Secrets You Can Use in Your Ads Today and See Results in Your Bank Account Tomorrow

And you know what? That’s the power of having real, flesh-and-blood personality in your ads.

How to Instantly Remove All Hesitation about Buying From You No matter how disciplined and mentally tough a person is... few things get done (with rare exception) without some kind of deadline or incentive to do it. This is especially true when selling something in a sales letter or ad. Which is why if you want someone to order from you immediately

I can practically guarantee you—if you put your personality (or the personality the ad is supposed to be “from”) into your next promotion, you will see a dramatic hike in your response and profits.

But the fact remains That is a fact Incidentally Irrefutable The idea here is to “pepper” them in your ad here and there. This is especially important if you’re talking about claims that sound unbelievable. Because by inserting a word or phrase people automatically associate with truth and logic, you tone down the “hype” part of the claim, and make

Rare Copywriting Secret (Used Only a Few Times in History) Leaves Your Competition Riding Your Coattails If you’d like to know a way to explode the response of your copy... with even your savviest competitors riding your coattails for years into the future... then here’s how a few smart businesses have done it in the past. And why you can do the sa

And a lot of people—millions of people, in fact—love his personality. Even if they can’t always understand what he just said or what the word he just said means.

The first one talks about an outrageous offer unheard of anywhere else. But people may wonder why? It almost sounds like a sleazy ploy (sometimes used by the used car business) just to get you in the door. The second example, on the other hand, gives you a drawback—a “negative claim”—before telling you the spectacular offer. Not only does it give y

100-Year-Old Copywriting Secret That Makes All the Claims in Your Marketing 10 Times More Believable Often, what makes the difference as far as whether someone buys from your ad or not is simple belief. Belief is an extremely powerful emotion that, when tapped, can turn even your most skeptical prospects into rabid buyers. One good way to build the

How to Create Money-Making Headlines “On The Fly” If you’re stuck trying to think of a headline for one of your sales letters or ads... especially if you’re in a time crunch and don’t have a lot of time to test or ponder over it... then this chapter will show you how. Believe it or not, it’s actually pretty simple. All you do is pull your headlines