AIDA stands for Attention, Interest, Desire, Action. Keeping your visitors engaged requires interest to be maintained and desire to be built, in order for them to be ready to take the next action.

Whatever the proposition, it is benefits, not features, that hook visitors’ attention.

In any no-win game situation, the ideal solution is to change the game.

To get visitors to engage with the page, you may use secondary devices to catch their attention by highlighting key messages that do not belong in the most noticeable headline: Add minor headings or a subhead (an additional, often longer, headline that follows the main headline). Consider “pull-quotes” (callouts). Highlight keywords in the body tex

If you see more than about ten areas of contrast, you could end up with a page that is drawing the eye in too many different directions,

Icons can help to draw attention and to distinguish key points or links from body text,

“People choose to buy based on emotion and then justify with logic” is one of the fundamental laws of sales.

The higher your traffic, the more feasible it is to use more distant goals.

Can you judge the impact of one page on the final conversion results?