
Converge: Transforming Business at the Intersection of Marketing and Technology

you already have technology that you believe can help make better use of your segmentation and content delivery, we encourage you to bring in an outside advisor to assess areas of opportunity.
Ray Velez • Converge: Transforming Business at the Intersection of Marketing and Technology
requires innovation to handle the sheer volume of media.
Ray Velez • Converge: Transforming Business at the Intersection of Marketing and Technology
Scrumalliance, a professional organization created to share the Scrum Software Development processes, have created a course to help train people on product management.
Ray Velez • Converge: Transforming Business at the Intersection of Marketing and Technology
Behavioral ad data have a much wider net than your CRM database, enabling greater reach and testability.
Ray Velez • Converge: Transforming Business at the Intersection of Marketing and Technology
all ran smoothly, as did the other 200,000 or so apps that share the Google platform and serve more than 1.5 billion views
Ray Velez • Converge: Transforming Business at the Intersection of Marketing and Technology
be served dynamically and reused across segments. If you’re working with a forward-thinking agency,
Ray Velez • Converge: Transforming Business at the Intersection of Marketing and Technology
The beauty of the Chipotle program was that it was essentially a media plan designed in an iterative fashion with feedback from consumers built in.
Ray Velez • Converge: Transforming Business at the Intersection of Marketing and Technology
The Agile organization plans on timescales from the daily to the annual and is always testing and learning, accountable to finance, and data-driven.
Ray Velez • Converge: Transforming Business at the Intersection of Marketing and Technology
Data analysis even told the campaign’s writers that sometimes spammy-sounding e-mail subject lines