Converge: Transforming Business at the Intersection of Marketing and Technology

you already have technology that you believe can help make better use of your segmentation and content delivery, we encourage you to bring in an outside advisor to assess areas of opportunity.

requires innovation to handle the sheer volume of media.

Scrumalliance, a professional organization created to share the Scrum Software Development processes, have created a course to help train people on product management.

Behavioral ad data have a much wider net than your CRM database, enabling greater reach and testability.

all ran smoothly, as did the other 200,000 or so apps that share the Google platform and serve more than 1.5 billion views

be served dynamically and reused across segments. If you’re working with a forward-thinking agency,

The beauty of the Chipotle program was that it was essentially a media plan designed in an iterative fashion with feedback from consumers built in.

The Agile organization plans on timescales from the daily to the annual and is always testing and learning, accountable to finance, and data-driven.

Data analysis even told the campaign’s writers that sometimes spammy-sounding e-mail subject lines