
Converge: Transforming Business at the Intersection of Marketing and Technology

Things were even busier on Google’s YouTube, which peaked at 32,000 requests per second, with an additional 10,000 during the kisses. Google celebrated
Ray Velez • Converge: Transforming Business at the Intersection of Marketing and Technology
customized campaigns for the individual based on models to determine what kind of marketing stream (direct mail versus e-mail versus banner ads) makes sense for what kind of customer.
Ray Velez • Converge: Transforming Business at the Intersection of Marketing and Technology
In the cloud, you might need one per 100 servers.
Ray Velez • Converge: Transforming Business at the Intersection of Marketing and Technology
video game industry for inspiration and observed how prelaunch strategies for big games could do the same for his model launches. To some degree, that’s heresy to the auto business, where conventional
Ray Velez • Converge: Transforming Business at the Intersection of Marketing and Technology
Percolate, founded a few years ago by former digital strategist Noah Brier. Using a large amount of data and algorithms tied to a brand’s areas of interest, Percolate’s software helps brands produce content at scale by recommending content worth sharing from millions of sources.
Ray Velez • Converge: Transforming Business at the Intersection of Marketing and Technology
One of the culprits is a reliance on market-mix modeling that doesn’t account well for new media channels where the level of spending is dwarfed by that in traditional media.
Ray Velez • Converge: Transforming Business at the Intersection of Marketing and Technology
Google’s Panda release in early 2012, all Google users have unique search results based on their usage.
Ray Velez • Converge: Transforming Business at the Intersection of Marketing and Technology
Nordstrom’s Innovation Lab, described by its team as a “lean startup inside a Fortune 500 company,” uses human-centered design thinking and Agile and lean processes to rapid prototype potential solutions that might improve the customer experience.
Ray Velez • Converge: Transforming Business at the Intersection of Marketing and Technology
“In the old model, it was about big campaigns, big dollars, and pushing a few campaigns into the market over the course of time.