Converge: Transforming Business at the Intersection of Marketing and Technology

It’s okay if the first version isn’t perfect or long lasting. Plus, it’s clear that Starbucks mobile is paying off. In its first

The taxonomy and features are different for each, but they all have the same systems of record. The platform, deployed five years ago, gets call centers, POS, and online commerce to a single view of products, pricing, inventory, marketing, promotions, and customers.

The team developed the overall website infrastructure and the ticketing infrastructure, as well as the streaming media. For the time, it was

just this sort of cross-fertilization happens. He writes, “When you step into an intersection of fields, disciplines, or cultures, you can combine existing concepts into a large number of extraordinary new ideas.” His examples are culled from cooking, the arts, and

Once there is more segment granularity, the power of a targeted experience becomes meaningful and the business can respond to its customers in a more personal way.

Offering a mix of business strategy, technology, and design, Razorfish won clients like Ford Motor Co., Giorgio Armani, and Charles Schwab, turning the company into a major concern in just a few years. Partaking in the era’s initial public offering (IPO)

The company, which makes money by charging a small listing fee for each item and by taking a 3.5 percent cut of every sale, has experienced heady growth. By 2007, Etsy made its one-millionth sale. By 2010, it

The top five performers, among them pretzel bun burgers, an Italian-style chicken burger, and a curry- and chili-flavored sandwich with chorizo and jalapeños, were test marketed in German McDonald’s locations. The winner got his own TV commercial.

The API—or application programming interface—allows software programs to talk to each other, creating new, exciting, and useful experiences for consumers.

Use less costly digital channels to tell you what creative approaches are working and what aren’t and then use this feedback to inform your traditional media buying.