Example: “Most content creators make three common mistakes, but the second one is the real deal-breaker.” This creates curiosity, making the reader eager to discover not just the mistakes but especially the second one.

You can write about anything you wish, but it needs to be both informative and entertaining.

Content Infotainers combine informative and entertaining content with storytelling to create content that people eagerly await.

Here’s the truth: everyone has stories to tell. The key is framing them in a way that captivates your audience. Whether you’re writing about selling doughnuts on a nudist beach or an everyday moment, your content can resonate if it’s authentic and purposeful.

Takeaway: Engagement as a journey not a destination Engagement isn’t a one-time achievement—it’s an ongoing practice. Think of it as a journey you take with your audience. Your goal isn’t just to get people to engage once but to foster a community that grows alongside you.

Put your audience’s needs first, and you can’t go wrong.

The objective or offer can take many forms, such as: A link to a product or service An invitation to an event A request for the reader to take a specific action

Good email marketers have a highly recognizable style. If you removed all the identifying information from the emails I receive daily, I could probably tell you who wrote 80% of them. That’s the power of having a distinctive voice.

Not every piece of content needs to be Supercontent, but creating several pieces each month should be central to your strategy.