Content Infotainer: Transform Your Content And Build ALoyal Audience (Content Marketing In The Real World)

The Fish Cost How Much?

Combining open loops and knowledge gaps can sustain engagement over time and across multiple content pieces, making your audience more likely to stay engaged, subscribe, or take action.

I try to make the emails I send out entertaining,witty, controversial or pertinent to the news of the day. In fact anything but boring. So that’s it, some of you will love it and some will probably hate it, but I learned a long time ago you can’t please everyone..

“Storytelling is our obligation to the next generation. If all we are doing is marketing, we are doing a disservice, and not only to our profession, but to our children, and their children. Give something of meaning to your audience by inspiring, engaging, and educating them with story. Stop marketing. Start storytelling.” Laura Holloway

The knowledge Gap is the gap between what your subscribers know and what they want to know. Curiosity is a powerful motivator, people want to know how things work out, they want to know the answer.

When you create Supercontent, you’re building an ecosystem that amplifies your message and strengthens your brand across platforms.

Here’s how I approach creating content: I start with the call to action. Yes, you read that right. The CTA is my foundation. From there, I find a story element that fits the CTA. It doesn’t have to align perfectly—your experience will teach you how to mold any story to fit your purpose. The middle acts as the bridge, connecting the story to the act

Challenge Yourself to Create Supercontent Before you write your next article or newsletter, ask: Can this become Supercontent? You might be surprised at how many opportunities arise once you adopt this mindset. Could it be the basis for a free guide to grow your email subscribers? Could it form the central message of a mini-book (7,000–10,000 words

Supercontent achieves two powerful outcomes: It expands your reach. By turning one piece of content into multiple formats, you reach different audiences. Some may prefer reading blogs, others engage more with videos or courses. It maximizes income. Supercontent creates multiple revenue streams from a single idea. Whether through a paid newsletter,