Consumer Social is Eating the World

One of the things I find most fascinating about Poparazzi is that it shot itself to the #1 spot in the App Store by building its entire product around one of Instagram’s least important features: tagged photos.

Increasingly, consumers (Gen Z’s especially) are seemingly ditching Bumble, Hinge, and Tinder in favor of apps that better cater to their preferences and behaviors. In the last 18 months or so, a new paradigm of dating apps has emerged, many of which draw upon growing behaviors around gaming, live and short-form video (Curtn, Lolly, Snack, Filter O... See more

The jury is still out on whether Clubhouse is the next decacorn or the next Quibi, but one thing is certain: the app introduced millions of consumers to the world of social audio, which will surely drive greater innovation in the space.