Conspicuous Consumption and The Era of Excess // Book Summary of 'Luxury Fever' - Right Attitudes

According to Frank, the desire for many to indulge in luxury “possessions” is motivated less by the gratification they may bring than by what others are buying or want to buy. We try to achieve happiness by improving our relative social status. For example, if your neighbor didn’t buy his new Mercedes Benz, you wouldn’t probably feel the need for t... See more