Lifting people out of poverty was never the conscious intention of business; it was the by-product of a business well-enacted. Now business is awakening to itself and becoming conscious.

On this journey of constantly rising and evolving consciousness, the scope of our concerns keeps growing wider but also somehow simpler. We are gradually becoming more caring, holistic, and long term in our thinking. Many of us now see and feel the essential interdependence of all people and of all other living things.

The whole idea of corporate social responsibility (CSR) is based on the fallacy that the underlying structure of business is either tainted or at best ethically neutral. This is simply not the case.

“Business as usual” will not work anymore. We need a new paradigm for business, a new philosophy to lead and work by.

We now enjoy an unprecedented level of information egalitarianism; ordinary people today have access to virtually limitless information on any subject, anytime, anyplace, instantly at almost zero cost.3 The richest billionaire in the world did not have such access twenty years ago.

business is not a zero-sum game with a winner and loser. It is a win, win, win, win game—and I really like that.

Imagine a business that is born out of a dream about how the world could be and should be. The founders are on fire to create something of relevance, resonance, and permanence—a business that will far outlive them, that delivers real value of multiple kinds to everyone it touches.

Our experience after the Memorial Day flood of 1981 drew our young company together. It demonstrated to us that all our stakeholders have the potential to form close relationships with us, to care and to commit intensely. Our team members grew closer, and our commitment to our customers was greatly deepened. We understood that we were actually maki

I discovered that business is based on cooperation and voluntary exchange. People trade voluntarily for mutual gain.