Conquer Your Rebrand

here’s a tip: Specialists have great partnerships with other specialists.

When you market your organization, product, or service before you establish a strong brand, you’re leaving out the most important way to make an impactful and lasting impression

I still shudder a little at the soul-searching, “let’s go have a vision quest” discovery phase. The thing is, it’s critical to success,

A discontinuous or non-existent brand presence creates a non-entity—a

take the time to assess how an agency has solved previous clients’ problems through brand.

think about brand identity early. Who are you? What is your value? What should your company look like? How do you make people feel?

The confidence gained when your brand now matches your company vision drastically increases the ability for others to believe in your vision with the same enthusiasm.

We produce and deliver work in a week-to-week, iterative cadence and meet with client teams on the same day every week throughout the duration of the rebrand. There is rarely, if ever, a moment when a client might think, “I wonder what Focus Lab is working on or when we are going to get it.” This has a huge impact on the general momentum, feel, and

she’s not taking time to guide you through this new experience. She never stops by your workstation to ask if you’re confused or to clarify various reasons behind different decisions.