Conquer Your Rebrand

We overlooked everything related to values, mission, storytelling, visuals, you name it, and had no idea how to share what little we had in meaningful, inspiring ways.

we’ve learned that bending the process too far in any direction can be risky. If an agency holds tight to their process, don’t assume they’re just being inflexible. Ask them why. It may come down to the fact that they want to give you the best chance to succeed

Were they able to describe their work in a way that makes sense to you? Did they take time to listen to your concerns and expectations?

After all, our team was mostly made up of stubborn engineers. The idea of sitting in a room whiteboarding about our “brand identity” felt like, at best, a huge waste of time. Boy, were we wrong.

You never defined a clear messaging framework, and communications come across as random or speculative.

When a business chooses to start with features instead of purpose,

While our voice was still on-brand, our messaging didn’t speak directly to our customers in the way we knew it could.

I would never have said this back when we started our agency. Back then, my design background blinded me into believing that everything revolved around pixels. Thankfully, I’ve matured

Am I excited to work closely with these people for the duration of this long project? Did it feel like I was talking to a partner or to a vendor?