what is the cost of doing nothing?

When you market your organization, product, or service before you establish a strong brand, you’re leaving out the most important way to make an impactful and lasting impression

Companies place their “what” (product, marketing efforts, etc.) ahead of their “why” (brand).

Your brand is the entire ecosystem around your company that leads to a feeling or perception in the eyes or hearts of your customers.

demystifies the nebulous word that is “brand”

we realized we had skipped perhaps the most important part of a company’s creation: defining who we really were. We had no identity, and therefore no brand.

you’ve created strong marketing outputs that reflect them. That’s a big win! However, if your company’s visuals and voice don’t reflect these

A cultural fit is a strong supportive undercurrent to rely on during a rebrand.

When you speak with members of the agency, does the conversation flow naturally and feel like you and they are speaking the same language? You don’t need your agency to be a complete reflection of you. In fact, you wouldn’t want this to be the case.