Conquer Your Rebrand

They are able to shepherd you through the process, like our baker from earlier should have done, even if it means having difficult conversations along the way.

A cultural fit is a strong supportive undercurrent to rely on during a rebrand.

I encourage people to think of brand the way you might consider an orchestra. It takes a full collection of instruments

The confidence gained when your brand now matches your company vision drastically increases the ability for others to believe in your vision with the same enthusiasm.

continue to gauge whether their portfolio represents the kind of intentional work that your brand needs.

After all, our team was mostly made up of stubborn engineers. The idea of sitting in a room whiteboarding about our “brand identity” felt like, at best, a huge waste of time. Boy, were we wrong.

When you speak with members of the agency, does the conversation flow naturally and feel like you and they are speaking the same language? You don’t need your agency to be a complete reflection of you. In fact, you wouldn’t want this to be the case.

do they invest in the bigger reason that exists behind what you do?

Do their company values align with ours?