Your position in the market is unclear, which leaves customers passing you over, not realizing you may be the perfect fit for them.

Maybe it was a placeholder but then never received proper attention.

When you speak with members of the agency, does the conversation flow naturally and feel like you and they are speaking the same language? You don’t need your agency to be a complete reflection of you. In fact, you wouldn’t want this to be the case.

I encourage people to think of brand the way you might consider an orchestra. It takes a full collection of instruments

she’s not taking time to guide you through this new experience. She never stops by your workstation to ask if you’re confused or to clarify various reasons behind different decisions.

When customers experience your brand, do they only get a list of features and products in a silo? Do customers gain a deeper understanding of what your company stands for?

Maybe your organization has reached a point where a rebrand will allow you to capture your true personality and aspirations.

you don’t need to find an agency that understands your market better than you do. Instead, you need an agency that understands you better than you do. One that will reflect back to you what you present to the world, will highlight points of conflict in your brand, and will give you a forum for expressing the real you.

Brand is the offer; marketing is the promotion of that offer.