There's this idea floating around that using AI means you're somehow cheating the creative process or making it too easy.

But that's NOT how I use AI at all.

When I work with AI, I'm not checking out of the creative process. I'm fully in it—throwing questions, bouncing ideas, asking for rephrasing, exploring different angles.

This is VERY different to... See more

As calculators shifted math from rote computation to conceptual exploration, AI nudges creativity towards the uniquely human - the emotional, the ethical, the culturally resonant. It’s not a duel at dawn with paintbrushes or pianos but a partnership, with AI as the trusty sidekick, expanding the canvas of human expression.

For creatives, it’s... See more