Explain the real meaning of what you just stated. Is this new thinking or established insights? Are there more dynamic ways of stating this (a particular narrative pitch flow)? And what if all of this happens, some of it, or none of it?

Better” Clarity: If everyone else’s opinions are murky, disorganized, or unnecessarily complicated, you have an opportunity to make things simple for readers. What really matters here? Why? And how can you say it in a way where a single sentence rings louder than an entire essay on the topic? (For example: Tweets that go massively viral aren’t just