Competing Against Luck: The Story of Innovation and Customer Choice

Competing Against Luck: The Story of Innovation and Customer Choice

Clayton M. Christensen, Taddy Hall, Karen Dillon, David S. Duncan

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Jobs to Be Done

Anthony W. Ulwick • 1 highlight

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What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services: Using Outcome-Driven Innovation to Create Breakthrough ... (Marketing/Sales/Advertising & Promotion)

Anthony Ulwick

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Know Your Customers’ “Jobs to Be Done”

David S. Duncanhbr.org

The Jobs to Be Done Playbook

Michael Schrage • 2 highlights

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