Competing Against Luck: The Story of Innovation and Customer Choice

Competing Against Luck: The Story of Innovation and Customer Choice

Clayton M. Christensen amazon.com

Saved by sari and

RelatedCollectionsHighlights

The Secret Lives of Customers: A Detective Story About Solving the Mystery of Customer Behavior

Cover of The Secret Lives of Customers: A Detective Story About Solving the Mystery of Customer Behavior

Know Your Customers’ “Jobs to Be Done”

Karen Dillon hbr.org

The Four Steps to the Epiphany

Cover of The Four Steps to the Epiphany

Seeing What's Next: Using the Theories of Innovation to Predict Industry Change

Cover of Seeing What's Next: Using the Theories of Innovation to Predict Industry Change

The Secret Lives of Customers

Cover of The Secret Lives of Customers

Competing Against Luck: The Story of Innovation and Customer Choice

David S. Duncan

Cover of Competing Against Luck: The Story of Innovation and Customer Choice