Competing Against Luck: The Story of Innovation and Customer Choice

Jobs to Be Done

Anthony W. Ulwick • 1 highlight

amazon.com
Cover of Jobs to Be Done

What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services: Using Outcome-Driven Innovation to Create Breakthrough ... (Marketing/Sales/Advertising & Promotion)

Anthony Ulwick

amazon.com
Cover of What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services: Using Outcome-Driven Innovation to Create Breakthrough ... (Marketing/Sales/Advertising & Promotion)

26 Jobs To Be Done

Mike Dariano

amazon.com
Cover of 26 Jobs To Be Done