Competing Against Luck: The Story of Innovation and Customer Choice

Competing Against Luck: The Story of Innovation and Customer Choice

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When Coffee and Kale Compete: Become great at making products people will buy

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What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services: Using Outcome-Driven Innovation to Create Breakthrough ... (Marketing/Sales/Advertising & Promotion)

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Seeing What's Next: Using the Theories of Innovation to Predict Industry Change

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