There's nothing complicated about company culture.
Culture simply happens. It's emergent behavior. There's nothing to do, it just is.
A company's culture is a 50-day moving average. It's what you've been collectively doing as a company over the last 50 days.
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The thing that will endure for 100 years, the way it has for most 100 year companies, is the culture. The culture is what creates the foundation for all future innovation. If you break the culture, you break the machine that creates your products.