added by dane cads and · updated 2y ago
Community-Led Growth Nirvana
- Community-Led Growth acts as a multiplier on top of product-led growth. By actively facilitating user interactions, and providing value past the product itself, Community-Led Growth allows a company to have a stronger pulse on their customer pipeline, feature requests, and real-time support, all while enabling users to get the most of their product... See more
from Community-Led Growth: The Product-Led Growth Expansion Pack by Corinne Marie Riley
sari added
- Everyone’s familiar with the concept of a go-to-market (GTM) plan, but in the world of bottom-up adoption and product-led growth, a go-to-community (GTC) plan is equally as important.
from How to Drive Business Growth By Fostering Your Community by Patrick Woods
Kaf added
- When aligned, there’s a clear relationship between GTC and GTM, with community members transitioning to leads when the time is right. Until then, they’re gaining value from, and hopefully contributing value to, the community.
from How to Drive Business Growth By Fostering Your Community by Patrick Woods
sari added