Instead of building a community around a business, a company should strive to create new business models around its community. Why place community before market? Because if you focus on making an insanely good community, the profits will follow. I’m not saying you should throw away your GTM plan; on the contrary. Instead, it would be best to have a... See more

Brand & story marketing advantages

💡 AUDIENCE SEEKS COMMUNITY OR EDUCATIONAL CONTENT

When your audience is underserved by educational content or opportunities to connect with each other, you have an opportunity to fill this gap. When you treat your community and content like a “product” to drive top-of-funnel growth this advantage becomes stronger.... See more

In a GTC context, a company’s community should drive positive word of mouth (online or in-person) or create popular content that drives awareness.