- Khoros (fka Lithium) - Samsung, Sephora, Microsoft, Airbnb, Powerschool, eBay, Etsy  - Higher Logic (Acq. Vanilla Forums) - Tesla, Electronic Arts, and a lot of nonprofits. They also have good onboarding - Salesforce Experience Cloud - Farmers Insurance (Agents), UC BerkeleyAnd there are a few new entrants that might be interestingPayments... See more

Analytics & automated actions in response to member activity – We dream of a dashboard for better understanding member behaviors, with metrics such as:

Engagement over time

Lapsed members or those who are at risk for churning

Member directory – Typically, Slack or Discord communities have an #Intros channel for members to introduce themselves. But these posts are ordered chronologically, and the volume of posts rapidly becomes overwhelming as communities grow. A turnkey directory product that aggregates and showcases member information and interests in a centralized... See more

A better, built-in application flow and onboarding experience – Application submission, review, and approval, as well as a better, more productized onboarding experience should be native to the platform to keep membership organized.

There are actually about a dozen platforms designed to fill this need - and they make up about a $2-3B annual market for brand community platforms today. Community-building is nearly as old as the internet, and so much has been developed since the advent of message boards and forums. 

Here are the leaders by market share, with a few example brands for each:

We’d also like to see more innovation and support for various monetization mechanisms for communities; that could include charging to unlock premium channels, tipping creators of posts (similar to Reddit), the ability to donate or leave a contribution for live events, etc.