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Community leaders deserve better: An open letter about community software
Yet while the appetite for online communities grows, the accompanying management toolkit still largely misses the mark.
Li Jin • Community leaders deserve better: An open letter about community software
We’d also like to see more innovation and support for various monetization mechanisms for communities; that could include charging to unlock premium channels, tipping creators of posts (similar to Reddit), the ability to donate or leave a contribution for live events, etc.
Li Jin • Community leaders deserve better: An open letter about community software
Knowledge hub – Community knowledge hubs can house any type of content that’s value-additive to members, including relevant resources, FAQ, top posts, PDFs and links. Given the chat-based nature of many community platforms, the “best-of” content is often drowned out by more recent posts. We believe such a knowledge hub should be baked into the... See more
Li Jin • Community leaders deserve better: An open letter about community software
Probably the most popular by number of installations is the VBB open source software (Virtual Bulletin Board)
Li Jin • Community leaders deserve better: An open letter about community software
Attendance/participation at events
Li Jin • Community leaders deserve better: An open letter about community software
Engagement over time
Li Jin • Community leaders deserve better: An open letter about community software
Payments and built-in monetization models – Just as ads have become the predominant monetization model for social platforms, we believe member subscriptions are promising for communities. Because people are more likely to consume a product when they pay for it, subscriptions can incentivize engagement.
Li Jin • Community leaders deserve better: An open letter about community software
Member directory – Typically, Slack or Discord communities have an #Intros channel for members to introduce themselves. But these posts are ordered chronologically, and the volume of posts rapidly becomes overwhelming as communities grow. A turnkey directory product that aggregates and showcases member information and interests in a centralized... See more
Li Jin • Community leaders deserve better: An open letter about community software
Lapsed members or those who are at risk for churning