Community is About What We Are Willing to Feel

Community means a lot of things to a lot of people. Whether it’s your local running group, a book club, your gym squad, family, or membership in an exclusive club, belonging to something is meaningful. Our identities, while obviously unique to us, are so shaped by the influence and power of community that it remains a biologically human need to hav... See more

Community is more than just a feeling of belonging. In the context of business, it’s a structure for creating value. A simple way to understand it is to compare “community” to an “audience.”

We all know that feeling of belonging to something — comfort, happiness, peace. It feels like magic being in your place with your people and being able to play your role in the glue that holds that space together. Many communities capture these ephemeral, magical moments of the human condition and turn them into lasting, life-changing relationships... See more