Community helps you: capture intel; we learn from our customers what they want and what they are doing; receive feature requests; learn what potential features are getting buzz before building them; users learn from each other; nowadays we even end up hiring folks through these communities.

As high quality content and effective brand strategy move down the long tail, “community” has become an important concept for every post-Web 2.0 player. Crypto token holders, influencer fanbases, DTC brand customers, creator audiences, and new social networks are all often referred to as communities, and each has a stake in developing community for... See more

However, community cultivation, opportunity scoring, qualification, and user maturity and conversion tracking are all done ad hoc in spreadsheets, Airtable, or crammed into existing marketing CRMs that were not built for the task—or just not done at all. We hear repeatedly how much demand there is for a purpose-built community management product.