Community is the New Moat!

The internet stage is more crowded. Attention is more expensive. Making one's voice heard has gotten harder. The good days of cheap Facebook ads are behind us. Turning users into contributors and advocates is a hard-to-crack but high-rewards marketing strategy. Community is the new Moat.

The potential to build community-curated knowledge networks remains largely untapped. There are reasons to be optimistic; the economic feasibility of paid communities, a renewed interest in curation, a slow move away from big social, and an improved understanding of platform incentives. All combined, this will lead to communities that are more sust... See more

The work of building a great community goes much farther beyond simply moderating a Slack group. A great community needs regular events and meetups. They need ways for leaders to step up and invent their own traditions, create their own events, and run their own sub-groups. Leading a community requires making it easy for members to become advocates... See more