Saved by sari
Community is the New Moat!
The potential to build community-curated knowledge networks remains largely untapped. There are reasons to be optimistic; the economic feasibility of paid communities, a renewed interest in curation, a slow move away from big social, and an improved understanding of platform incentives. All combined, this will lead to communities that are more... See more
Adam Grant • Check Your Pulse #55
In order to build a community, you need a couple of things. First, you need a loose connection of people who are actively looking for a home. It’s useful to understand who that community is, where that community hangs out, what’s currently missing, and what they are looking to get through community membership.
Andy Budd • The Growth Equation: How Early Stage Startups Can Build a Powerful Engine for Growth
The internet stage is more crowded. Attention is more expensive. Making one's voice heard has gotten harder. The good days of cheap Facebook ads are behind us. Turning users into contributors and advocates is a hard-to-crack but high-rewards marketing strategy. Community is the new Moat.