Community means a lot of things to a lot of people. Whether it’s your local running group, a book club, your gym squad, family, or membership in an exclusive club, belonging to something is meaningful. Our identities, while obviously unique to us, are so shaped by the influence and power of community that it remains a biologically human need to hav... See more

Building a winning community-based brand is the process of being laser focused on a group of people with a shared identity, and developing something for them that makes them feel heard. Elements include establishing an identity that sparks excitement, using a shared language, creating s ocial content that makes them want to share yet feels aestheti... See more

I’ve often wondered what it is that holds a community together — and what being in Community truly means.

I’ve often wondered why it is so very difficult to bring people together to create something novel yet ultimately needed by many — to improve lives, to move the needle, to share experiences and let those who need to hear it, that there is a way ... See more