added by Maria Carolina Suarez · updated 2y ago
Community = culture
Building Brand Communities: How Organizations Succeed by Creating Belonging
- In the early days of community building, it’s essential for the community leaders (or brand) to model the behavior you’re hoping to set as a shared standard and to guide your members along the way. This process is human-focused, high-touch and has nothing to do with speed or optimization.
from What I Know About Community Building by Marianna Gose Martinelli
sari added
- If a company can transition from simply delivering a product to building a community, it can unlock extraordinary competitive advantages and both create and support a superior business model.
from When Community Becomes Your Competitive Advantage by Jeffrey Bussgang
sari added