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Communication
Consider a few basic, macroscopic rules that will take your word and phrase from drab to fab:
- Show, Don’t Tell: Use concrete examples and anecdotes to illustrate your points. I worked with X to design Y and Z which led to an uplift in $AM and B%” says a lot more than "I am a great designer.”
- Use Active Verbs : Active verbs make your writing flow
Tom White • Why Less Is More When Pitching Yourself
Let’s zoom in closer and go from abstract theory to applicable practice with the 4Cs.
- Clear : Avoid ambiguity, be direct, and use simple words/sentences.
- Concise : Be brief.
- Cogent : Ensure your writing follows a logical, relevant sequence. Each point should naturally lead to the next, building a cohesive argument backed up by data, examples,
Tom White • Why Less Is More When Pitching Yourself
How you say what you say has everything to do with the way it’s received and how it makes people feel as a result. Will you conclude with an encouraging tone? Will you close with urgency by creating a crisis moment and calling people to a decision? Will your tone be confrontational? This is not to be glossed over.