"Communication Really Happens in the Carpool..."

Serendipity needs unlikely collisions and discoveries, but it also needs something to anchor those discoveries. Otherwise, your ideas are like carbon atoms randomly colliding with other atoms in the primordial soup without ever forming the rings and lattices of organic life. The challenge, of course, is how to create environments that foster these

“The trick to having good ideas is not to sit around in glorious isolation and try to think big thoughts. The trick is to get more parts on the table.” Johnson says that a key way to get more parts on the table is to put yourself in networks of other creatives who are striving for the same thing. He continues, “What kind of environment creates good

We should foster serendipity—the random collision of ideas.

Optimal creativity doesn’t happen in complete isolation. Breakthroughs almost always involve a collaborative component.

That collision triggers the recombination of information, provokes new points of view, and stimulates the release of new, bigger ideas, formulations, revelations, and syntheses.