Communication is about what is received, not what is intended. If there is a gap between what you are saying and what they are hearing, you have to find a new way to say it

Let’s zoom in closer and go from abstract theory to applicable practice with the 4Cs.

1. Clear : Avoid ambiguity, be direct, and use simple words/sentences.


2. Concise : Be brief.


3. Cogent : Ensure your writing follows a logical, relevant sequence. Each point should naturally lead to the next, building a cohesive argument backed up by data, examples,

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