Communication

1. Clear : Avoid ambiguity, be direct, and use simple words/sentences.


2. Concise : Be brief.


3. Cogent : Ensure your writing follows a logical, relevant sequence. Each point should naturally lead to the next, building a cohesive argument backed up by data, examples, and/o

How you say what you say has everything to do with the way it’s received and how it makes people feel as a result. Will you conclude with an encouraging tone? Will you close with urgency by creating a crisis moment and calling people to a decision? Will your tone be confrontational? This is not to be glossed over.

Enjoys creating and telling stories: Storytelling remains one of the best ways to make meaning and help people remember, understand, and repeat ideas. * Uses swear words to get attention: Disruptive ideas and language get attention. * Likes to try new things: People get bored and like new ideas and experiences. * Likes simple rules: Don’t make thin