We have already discussed the breadth of skills required to author an interactive article. Can we help lower the barrier to entry? While there have been great, practical strides in this direction, there is still opportunity for creating tools to design, develop, and evaluate interactive articles in the wild.

While it has never been easier for writers to share their ideas online, current publishing tools largely support only static authoring and do not take full advantage of the fact that the web is a dynamic medium.

While some technologies have seen mainstream adoption, such as Hypertext, unfortunately, many others have not. The most popular publishing platforms, for example WordPress and Medium, choose to prioritize social features and ease-of-use while limiting the ability for authors to communicate using the dynamic features of the web.

But while the technology to distribute our ideas has grown in leaps and bounds, the interfaces have remained largely the same.