Come for the creator, stay for the economy

Come for the network, stay for the jobs: This is akin to the original LinkedIn strategy, but now with a narrower focus. How it works: First build a community or a network of individuals in a certain demographic or vertical, then layer in job opportunities and employers in a nuanced and organic way.

Bloomberg is an example of the classic Web 2.0 business maxim “come for the tool, stay for the network.” But the inverse trajectory, from which this essay takes its name, is now just equally viable: “come for the network, pay for the tool.” Just as built-in social networks are a moat for information products, customized tooling is a moat for social... See more

Bloomberg is an example of the classic Web 2.0 business maxim “come for the tool, stay for the network.” But the inverse trajectory, from which this essay takes its name, is now equally viable: “come for the network, pay for the tool.” Just as built-in social networks are a moat for information products, customized tooling is a moat for social netw... See more