collective effervescence

In most years, the aesthetic beats of a football season are consistent and predictable. The mood board has its Terrible Towels waving in Pittsburgh, bare-chested fans braving frigid temperatures in Green Bay or Buffalo, pregame flyovers, and spilled beer. Frustration is a coach who’s spiking a tablet; triumph is a roaring crowd or a touchdown spike... See more

to sustain this solidarity economy the squad may look for ways to translate vibes into monetizable modes of public engagement

Sports teams (and fans) love data and emotions are at the heart of sports, which means that experimentation could result in meaningful experiences. Or as the club contends, “serve as a study in shared passion.”