Collapsing the Talent Stack, Persona-Led Growth & Designing Organizations for the Future

Collapse the talent stack every chance you get .

As I reflect on the teams I’ve led and hundreds of start-ups I’ve worked with, there is a consistent unfair competitive advantage i’ve witnessed when the talent stack was collapsed - when the lead designer was also the product leader, when the front-end engineer was also a designer, when the designer... See more

The teams are currently structured by function (product, R&D, design, business, etc.), and different teams think about different layers of the company and stack. But all energy is directed toward improving the core product. We design objectives that translate to common top-level metrics and improve the user experience holistically. For example,... See more

CORA: Conversion -> Onboarding -> Retention -> Advocacy

The four primary levers of product success.

In the last few months, I spoke with many folks in content and design who work in senior positions either in corporations, or growing startups, and some of them work as an IC. I could not find a single practitioner who said that they made a

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