Coaching With the Brain in Mind

The term “potentiate,” however, is a verb that is used generally for a process of increasing power and effect.

Finding the right mental zone when under pressure requires removing mental distractions. The neuroscience behind this principle is that each neuron has a limited capacity

Many clients are functioning below their potential because of excess stress that can be mitigated with simple practices.

experienced coaches do not accept as final the first idea a client articulates. Instead, they probe for deeper meaning, more elemental insights, richer connections, and more solid ground for ongoing commitment and action.

Neuroscience has the potential to confirm a basic coaching tenet: that what we choose to value makes a difference in how well we move through life.

Questions are more powerful the more that they increase attention density. For example, a coach may ask, “What did your boss tell you in your performance review?”

Rather than registering the input of immediate sensations—the wind on our skin,

1. Through repetition, they have hardwired an activity

Gallwey’s more recent Inner Game of Work (2001)