Coach & Kors’ Marriage of Convenience
For Coach, the biggest brand in the Tapestry portfolio, the show—a display of oversized leather blazers and pointy-toe jelly flats embossed all over with Cs, with J.Lo in the front row—is a customer acquisition cost.
Could they do it another way? Perhaps. But it’s part of the formula devised by creative director Stuart Vevers , who moved to the U.S... See more
Could they do it another way? Perhaps. But it’s part of the formula devised by creative director Stuart Vevers , who moved to the U.S... See more
September Issues
Diego Segura added
Now, it’s Khaite’s turn. The Cate Holstein -designed label is now under the watch of Stripes, one of the few investment firms that regularly takes bets on fashion. Backstage at that show, I asked Holstein how the money has empowered her: I expected her to mention supply chain upgrades or more freedom with show budgets. (The Park Avenue Armory stagi... See more
September Issues
Diego Segura added
Severin Matusek and added
sari and added
To understand Khaite, you’ve got to view it like a merchant. (I liked the pin-tucked gazar dresses; they reminded me of this Marc Jacobs look from his Spring 1998 collection.) Holstein is very much in touch with what women with money want to wear. When I saw Yael Aflalo , founder of Reformation—another Stripes investment, which turned out very well... See more
September Issues
Diego Segura added
There's the potential for a community-driven, media-savvy insurgent to build an iconic brand and business off of these changes. Phluid is an interesting player right now, as is Machine A. I think there's room for plenty of others.
Aashay Sanghvi • Not Found
sari added
Ultimately, Proenza’s fortunes unravelled for many of the same reasons so many of its peers are no longer in business: misallocation of funds, disagreements with investors, seismic shifts in the industry at large, and a fashion ecosystem that did a poor job of preparing young designers for the realities of entrepreneurship.
The Nine Lives of Proenza Schouler
Diego Segura added
Independent brands — even those with significant backing — were boxed out by luxury’s biggest players, whose heft gave them a major edge in distribution and marketing, where they enjoy greater leverage with multi-brand retailers, mall owners, real estate developers, magazines, influencers and other key players in the fashion ecosystem. In 2019, LVM... See more
The Nine Lives of Proenza Schouler
Diego Segura added
“we can't **outspend** these people is what makes me most alarmed
how do you overcome that? what changed, if anything? what leverage can be applied on ad spend and shows?
it might just be storytelling
it's like the old granddad authors who have a pitiful enough looking face for tiktok that their books start flying off the shelves in support