CMS to CRM

* “The most powerful new group of publishing brands will be built around people, focused on direct connections and not pageviews, and increasingly community driven.”

Web 2.0 gave us a whole new lens to start looking at content through and our relationships between each other became an integral part of how we consumed information. No longer did we have to seek out information, but instead we created an issue where we had too much coming at us at all times.

Traditional publishers and social networks will have to compete with self-serve platforms to offer creators the best growth, monetization, and infrastructure. That’s a win for audiences who get more diverse content, as well as creators who get a more stable career path.

The rise of Web 2.0 was heralded as an advancement by not just allowing people to read and write content and do transactions but to connect with each other in new ways. That gave rise, eventually, to Facebook and other social networks, along with a raft of “sharing economy” companies that peddled a fantasy of building community at the heart of busi... See more

The web’s first era was about information flowing freely—think Google giving you access to the world’s knowledge. Most of us were passive consumers in this era. The second era was the social web—Facebook, Instagram, Twitter. People began to create their own content, and that content became the lifeblood of the big platforms. We became active partic... See more