Influence by Robert Cialdini, what you realize is that many things are successfully sold by opposites. Everybody has one of these, so it must be good. Or: not many people have one of these, so it must be good. You can achieve the same emotional effect with opposite messages. There are two great ways to check into a hotel. One of them is totally... See more

Use these psychological triggers in your ads to boost sales: https://t.co/toSKIdKiSI

If you read Influence by Robert Cialdini, what you realize is that many things are successfully sold by opposites. Everybody has one of these, so it must be good. Or: not many people have one of these, so it must be good. You can achieve the same emotional effect with opposite messages. There are two great ways to check into a hotel. One of them is... See more