Climbing out of the rabbit hole

Despite its gravitational pull, the story behind decentralization and the rise of crypto was just one island in the new internet archipelago.

As high quality content and effective brand strategy move down the long tail, “community” has become an important concept for every post-Web 2.0 player. Crypto token holders, influencer fanbases, DTC brand customers, creator audiences, and new social networks are all often referred to as communities, and each has a stake in developing community for... See more

As more and more identity formation happens online, it’s is inevitable that most of it happens in private spaces. As we spend more and more time living in these spaces, it’s inevitable that their intentional shaping should become more important to us. As more and more internet-first communities choose to build the means for themselves to live, it i... See more

If the mention of words like web3, crypto, and their complementary acronyms—NFT, DAO, DeFi, et cetera—prompt fears or jeers, derision or confusion, I shall serve as Virgil to your Dante.