Client Magnet

#78 Writing, for those who dislike it: I make this sound easy. I know writing often doesn’t come naturally to creative leaders. That’s why I urge you to record yourself chatting through your thoughts of your synopsis on a Zoom call with Otter.ai plugged in, using the tone of voice you would use with a work friend you respect. The resulting transcri

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#27 Write down every time you hear a client share a challenge, problem, opportunity, or block. This is your thought leadership treasure trove. Use this as fuel for content writing, as it’s likely to appeal to a broader audience. If you can answer these universal client challenges, more potential clients will identify and visit your site to learn mo

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