Clay’s Path to Product-Market Fit — A 7-Year 'Overnight Success'
Sometimes getting the right positioning for your startup is more challenging than getting to the product itself.
“Often it’s not that you don’t know who the customer is, it’s that you’re not picking — you haven’t committed to one hypothesis over the other. That’s what creates the confusion about what the product is, what the feature set looks like,
... See more- Level one: Nascent product-market fit. Likely a pre-seed or seed-stage company. The goal in this stage is to find three to five customers with a problem worth solving, engage with them, deliver a solution, and validate that solution. [examples: Vanta, L
Lenny Rachitsky • A framework for finding product-market fit | Todd Jackson (First Round Capital)
“Instead of finding the product through discovery and iteration the goal is to reverse engineer the vision,” he explains. “If you take an incremental, discovery-led approach, then you might find yourself with product-market fit in a local maximum, building a company that you don’t want to lead.”
Matt Walton • Case study: Sana's vision
The 30 Best Pieces of Company Building Advice We Heard in 2024
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