How quickly can your prospect enjoy these results? Try these: Immediately, Overnight, Within Thirty Days, Now, Instantly, In a few short weeks, or In only three minutes a day.

Studying the methods and approaches that are used by other advertisers should become a part of your routine as a classified advertiser. When you see a great example in use, think of how you might adapt a similar approach to your ad.

Any ad that lists a price for a product or service is guilty of making this mistake.

A well-constructed classified ad also achieves another remarkable feat; it creates a strong anticipation in the mind of the individual who has submitted his name and address. The “hot” prospect can't wait to get more information. He anxiously anticipates receiving the follow-up package. He’s emotionally excited about what the ad promises and often

Another great word to use is how. We seem to have an insatiable appetite for learning how to do things better, faster, cheaper or with greater ease and less stress. Show your prospect how to get the big benefit your product provides and you're certain to be on the right track.

You've got to say just enough to arouse interest and generate response,

Employ strong descriptive words to describe your offer, words like; Startling, Incredible, Revolutionary, Easy, Amazing, Bold, Simple, Shocking.

99 Reasons Why People Respond To a Given Marketing Proposition To satisfy curiosity To make money To save time To avoid effort To achieve comfort To enjoy health To be popular To gain pleasure or enhance enjoyment To feel clean To be praised and admired To be in style To satisfy an appetite To own beautiful possessions To attract the opposite sex

The key to making “FREE” work for you is this: whatever is offered for free must be linked to a significant prospect benefit and preferably be offered in limited quantity only. The clear benefit to the prospect stimulates his desire to have it and the limited availability urges him to take action now.