The dominant school of thought when it comes to UI design in tech, at least that I’ve grown up with the past two decades, has centered around removing friction for users in accomplishing whatever it is they’re trying to do while delighting them in the process. The goal has been design that is elegant, in every sense of the word: intuitive, ingeniou... See more

Lesson #2: Strive for a great UX and a good-enough UISimply put, how things work matters more than how they look. This is especially true in the early stages of a product when you have supportive early adopters.On the other hand, a “good-enough” UI is … good enough, especially since it can be more subjective. For example, color and font schema can ... See more

Design is a funny word. Some people think design means how it looks.

But of course, if you dig deeper, it’s really how it works.