The dominant school of thought when it comes to UI design in tech, at least that I’ve grown up with the past two decades, has centered around removing friction for users in accomplishing whatever it is they’re trying to do while delighting them in the process. The goal has been design that is elegant, in every sense of the word: intuitive,... See more

Part of this, I believe, is about bringing back an opinionated approach to software design, where the tool asserts itself. For instance, Linear’s sleek, luminous feel and decisive approach to how work should be done shows how an unwavering commitment to a specific measure of pixel-perfect quality can be incredibly compelling. Similarly, a product... See more