added by sari · updated 2y ago
Churn wars
- In the wake of the Summer of Substack, the novelty of launching a newsletter where readers pay directly for your work has given way to the reality of, well, keeping that newsletter up. And keeping those readers happy. And finding new ones when, inevitably, some of those readers decide they’re kind of over you (nicely termed as “churn”). Inevitably,... See more
from A Good Newsletter Exit Strategy Is Hard to Find by The Atlantic
sari added
- Subscriptions or advertising. The pivot to paid is overall a healthy trend for many publishers, but subscriptions aren’t a savior. Ads still have a role, sometimes as the main plank of media business models. The success of Axios, Morning Brew and Dotdash prove that. And ads can work with subscriptions -- look at the success Bloomberg is having in t... See more
from False choices by Brian Morrissey
sari added
- Do you know one of the biggest contributors to subscription churn? People not actually reading the publication they pay for; aka, not having their attention.
from Don’t Blame Media’s Business Model by Jarrod Dicker
sari added