Choice ≠ Care

We’ve created an acceleration and an explosion of choice, which will permanently leave us feeling fundamentally unsatisfied or under-optimized.

In The Paradox of Choice, the psychologist Barry Schwartz argues that infinite choice – whether of mutual funds, breakfast cereals or lovers – is exhausting to the human psyche and leads to greater dissatisfaction. When presented with too many choices, we are not only stunned, like a kid in the proverbial candy shop, but also less satisfied with th

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