Livestreaming e-commerce users in China came in at around 309 million as of June, roughly one-third of the total number of internet users in the country, according to a report released by China Internet Network Information Center in September.

For example, influencers must clearly state when information comes from studies or when a video includes AI-generated material. Platforms are also required to educate users about their responsibilities when sharing content online.

The CAC has gone even further by banning advertising for medical products, supplements, and health foods to prevent... See more