measures what customers actually did (via their behaviors) versus what they say they are going to do (via surveys).

deliver constantly updated information to unite leaders on the most impactful customer priorities,

by segment of your customer base, how many customers did we lose, in whole numbers—in volume and value?

simplify how the organization works together to achieve customer-driven growth, engage the leadership team, and connect the work to a return on investment.

Build a Customer Listening Path

driving growth by improving customers' lives.

identify the things our customers are talking about and if they love or hate them.

The power core can be the most influential in directing the silos and is one of the biggest determinants of how success, metrics, recognition, and company growth are defined.

And, most important, WHY? What did we do to grow or shrink this asset? Across the entire operation, not just in sales or service, but as a result of the overall experience delivered?