I was reading an article about the three-channel approach to marketing and its simplicity and effectiveness. AS below. Can you elaborate on this for me please with some examples

1) Long-form content — built from first-party data or expert interviews — drives traffic and captures emails.

2) The newsletter then nurtures those relationships.

3) Finally, executive social content leverages personalities to strengthen brand perception. (Or reveals your CTO can't spell “innovation.”)" https://blog.hubspot.com/marketing/morning-brew-on-channels-and-voice

Absolutely — that "three-channel approach" is a streamlined, modern content marketing framework that blends audience building, relationship nurturing, and brand authority. Let’s break it down with some real-world examples so you can see how each part contributes to the overall strategy:

1. Long-Form Content: Attract & Capture

What it is:

This is your top-of-funnel content — articles, reports, whitepapers, blog posts, or deep-dive guides that offer genuine value. It’s often created using:

First-party data (your own stats, case studies, insights)

Expert interviews (giving you authority and fresh perspectives)

Goal: Drive organic traffic (via SEO or social shares) and convert visitors into email subscribers .

Example:

A fintech startup publishes a 2,000-word article: “The State of Small Business Lending in 2025,” using data from its own platform.

It includes a gated PDF download: “Exclusive Forecast Report” — available in exchange for an email.

2. The Newsletter: Nurture & Educate

What it is:

An email newsletter becomes your channel for building a deeper relationship. It’s consistent, valuable, and often has a strong tone/voice. Newsletters can include:

Curated insights

Opinions

Product updates

Stories or Q&As

Soft calls-to-action

Goal: Keep your audience engaged, turn them into fans, educate them on your space, and nudge them closer to action (purchase, demo, referral, etc.).

Example:

That fintech startup sends a weekly newsletter called “Money Moves Monday” with curated insights for business owners, plus tips on navigating new regulations — along with a case study or client success story.

3. Executive Social Content: Build Trust & Brand Personality

What it is:

Social content created (or ghostwritten) for founders, executives, or technical leads . This adds a human face to the company and elevates trust and authenticity . It’s not always formal — it can be witty, vulnerable, even spicy.

Goal: Build credibility, grow personal and company brand presence, drive traffic back to your other content.

Example:

The fintech’s CTO posts on LinkedIn about a failed product feature:

“We launched a lending algorithm in January. It flopped. Here’s what we learned — and why human insight still beats AI (for now).”

Or, the CEO shares:

“Why we rejected a $5M investment offer. Culture > Capital.”

This kind of content sparks discussion , attracts new followers , and strengthens brand perception. Bonus: it often outperforms brand-page posts.

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