Changing the narrative on wealth inequality
The frames we employ affect the options we see, the decisions we make, and the results we attain. By being better at framing, we get better outcomes.
Kenneth Cukier, Viktor Mayer-Schoenberger, • Framers
imagine we framed the problem differently, the way it might have been fifty or 100 years ago: as the concentration of capital, or oligopoly, or class power. Compared to any of these, a word like ‘inequality’ sounds like it’s practically designed to encourage half-measures and compromise. It’s possible to imagine overthrowing capitalism or breaking
... See moreDavid Graeber • The Dawn of Everything: A New History of Humanity
Message framing
The way information is presented influences the way people perceive and respond to it — even how they think. It involves choosing specific words, phrases, and images to create and shape our interpretation of information to emphasize the benefits or risks.
Three effective frames:
Monumental frames: motivate people through importance, s
more politically palatable as a way of shifting wealth from those who have it to those who need it than imposing