Part 1: Big Things for God 1 1. Social Power without Proximity 3 2. The First Evangelical Celebrities 23 3. Megachurch, Megapastors 43 Part 2: Three Temptations 63 4. Abusing Power 65 5. Chasing Platforms 95 6. Creating Persona 117 Part 3: The Way Up Is Down 137 7. Seeking Brand Ambassadors 139 8. The Obscure Messiah and Ordinary Faithfulness