Case Study: Anatomy of a $10M Online Education Business

By rebranding from I Will Teach You A Language to StoryLearning, the key thing I achieved was to remove the focus from me and towards a system… ● Before: Learn a language with Olly (personal brand) ● After: Learn a language through stories (system)

We create a world for our fans, in which they can indulge, learn, and purchase to their hearts’ content.

Systematise The Cash

the important thing to understand is this – once we acquire a new customer (in this case, by selling the Core Offer), the way our business makes real money is by offering more to those existing customers. This is direct response marketing 101, and it always amazes me how many people don't understand this,

Here is how I see the fundamental job of email within StoryLearning: To grow the relationship with my audience through education and entertainment To cement our positioning within the language learning space and keep us top-of-mind To learn about our audience - feedback on ideas, interest lists, random back-and-forth To help grow our other channels

Writers and creatives have been doing this since the dawn of time. But world building as applied to business is a concept I learnt from Ben Settle. Ben’s business is a masterclass in combining… ● A hella-strong, infectious brand identity, with ● A deep rabbit-hole of media and products …that allow you to become as obsessed with the world of Ben as

I’m constantly amazed by people I meet who resist this concept and insist their business can be all things to all people. Big mistake. Figure this out, and insane traction is waiting for you on the other side.

this approach will be mocked and jeered at by startup junkies, crazed hustlers hungry for scale, or anyone who is just in it for cold, hard cash. But it's important to remember what you want here. Personally, I want to do something I love, with healthy profits and the absolute time freedom to live life the exact way I like it. I would not sacrifice

I’m in the game of building a long-term, sustainable, audience-first education brand. Which is the business that most educators want to be in. With a niche education business, I think you have a different set of opportunities. The big opportunity you have on the table is your relationship with your audience. Students tend to gravitate to people.