We create a world for our fans, in which they can indulge, learn, and purchase to their hearts’ content.

My Marketing Logic The logic goes… ● The single biggest asset we have in our business is our audience, and the relationship we have with them, because… ● If our audience gets value from what we do, they will continue to do business with us, which means… ● The more time goes by, the more valuable our audience becomes, so… ● The business priority is

The first things you should systematise in your business are the processes that generate cash. Processes lead to reliability. Reliability leads to cash. Cash leads to stability. Stability leads to growth.

Our products at StoryLearning fall into four strategic categories: ● Core Offer - Our flagship product, which is the single offer we make to all new prospects. Available evergreen. ● Standalone Offer - Solo, one-off products which are sold as promotions or upsells. Allow us to maximise customer lifetime value ● Continuity Offer - A way for existing

Mainstream marketing education leads us to use terms like leads, top of funnel or sales as if they were completely separate concepts. These concepts are probably useful for beginners to begin to grasp the concept of selling, but what I have come to discover about high-functioning education businesses is that… Marketing, sales, brand and product are

They’re able to sell because they leverage their relationship with their audience. But the real test of a product is whether people who have just discovered you will buy. If that isn’t happening, it’s because the basic value proposition is just not strong enough. And that’s a real concern, because it will make it virtually impossible to scale

so this is a model that I'm always looking for in any business that I look at: Where is there untapped revenue through inefficiencies, and how can we automate this?

If you make less money on the backend than on the frontend, your business is dangerously under-optimised. And so it's really important that you construct your offers in such a way that allow you to: Gain a new customer with a strong Core Offer Maximise the value of that customer with backend offers

"I've had a lot of worries in my life, most of which never happened." - Mark Twain