A business should create an abundance of time and resources for you to live life the exact way you want right now… not in the future.

I won’t go into much detail here, other than to say that, conceptually, I think of these books fundamentally as content (and therefore traffic sources), rather than products (to make money from). Sure, our regular customers also like to buy our books, so it works both ways. However, fundamentally the role of books, to my mind, is to reach new

so this is a model that I'm always looking for in any business that I look at: Where is there untapped revenue through inefficiencies, and how can we automate this?

one of the things I learnt from this exercise is that a business can be seen as having three main functions: ● Finance ● Operations ● Marketing I drew these out, starting with the roles.

Having a system or methodology means it doesn't have to be you teaching it anymore. Why? Because if it’s the system you’re selling, it’s the system people are buying to get their results. The person delivering it matters less. When I made my first courses, I was designing and teaching everything myself. But after we defined the StoryLearning

This is a big lesson I've learnt over the years, and something I try very hard to do – identify upcoming bottlenecks in our strategy, and put people in place to alleviate them early. Putting people in place early makes sense from a strategic perspective, but it's also necessary because people take time to settle into roles. In my experience it's

I was talking with my friend and coach, Eric Partaker, and he asked me a transformational question: “What would the $10 million version of StoryLearning look like?” This question upgraded my thinking about business in an instant. I went away and thought about what the business would be doing at the $10m level, and sketched out the imaginary org

we use email in three different ways: Email autoresponder (automated emails) – new subscribers to the newsletter will get a 2-3 month automated email sequence designed to indoctrinate people into our world, repel the wrong people, and sell people into our Core Offer Weekly newsletter – subscribers who have finished the automated sequences receive

Adding a community to your products is likely to cause you a lot of pain at first! But providing you have the resources to actually act on this feedback, it is the single fastest way to improve your products and continually improve the student experience.