Carolyn Bessette Kennedy, Ghost Influencer
(In The Death of Trends, Vox's Terry) Nguyen is examining a more abstract consequence of this rapid acceleration, which is that it saps trends of their subcultural context, reducing them to status symbols that represent status itself, like a trail of breadcrumbs leading to more breadcrumbs. Her piece is focused on fashion trends, or aesthetic ... See more
Haley Nahman • #100: New idea trending
Hype became a dirty word, and longevity increasingly feels like a myth.
Virality got conflated with relevance, while relevance comes with the curse of becoming imminently passé. Whist new gen brands like Corteiz are propped up by persistent presence, institutions such as Apple resist exploring their own hype, choosing omnipresence instead.
This beg